Photographers were once akin to magicians; merging the mystical technologies of scary chemistry and electronics with the critical skills of focusing our vision (and the cameras!) through story telling. Now, the technology is taking care of by “the man behind the screen” through the likes of Apple, Adobe, Phase One, and the stalwarts that came after Kodak: Canon, Nikon, Hasselbald, and Fuji. However, as much as photographers like to complain about the current state of the business,@holdencalgary makes some excellent points in his blog posted at opinionehted.com. Specifically, as professionals it is our job to “focus on what is most important, creating content, making images, and sharing their stories with the world”. The blog is well written and certain worth the time to not only read but reflect over.